The Ceres Valley enjoys a typically Mediterranean climate and, combined with fertile soils, is perfect for cultivating vegetables and deciduous fruit. In fact, it was because of this bounty that the town and valley were named after the Roman goddess of fruitfulness.
A thriving agricultural industry has developed in the valley, locally known as the KoueBokkeveld and WarmBokkeveld; it now produces approximately 30% of the apples and 50% of the pears cultivated in South Africa.
Located about 170km north east of Cape Town, the town of Ceres offers a well-developed infrastructure for the packing and processing of these crops. It is from here that fresh fruit, fruit juices and fruit concentrates are shipped locally and exported around the world.
The Ceres Group
The Ceres Group of companies (established 1923), a producer/farmer owned company is at the centre of the fruit-industry in the valley. Under the group banner we have Ceres Fruit Growers (PTY) LTD (100% ownership), a fresh fruit pack house the largest of its kind in the southern hemisphere, True-Cape fruit marketing (50% ownership), Link Supply Chain Management (20% ownership), APL Cartons (20% ownership) and ourselves Ceres Fruit Processors (PTY) LTD (70% ownership within the group, 30% ownership by other growers).
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